The Clinton Herald, Clinton, Iowa

AP story section

August 8, 2013

Benefit of mobile apps for toddlers questioned

Associated Press

WASHINGTON — Can a mobile app really teach a baby to find her nose? Or learn to recognize letters and numbers? Not according to an advocacy group that filed a complaint Wednesday with the Federal Trade Commission alleging that two popular baby app developers — Fisher-Price Inc. and Open Solutions — are trying to dupe parents into thinking their online games make infant and toddlers smarter.

The Campaign for a Commercial-Free Childhood, the Boston-based group whose allegations against “Baby Einstein” videos eventually led to nationwide consumer refunds, is urging federal investigators to examine the marketing practices of Fisher-Price’s “Laugh & Learn” mobile apps and Open Solutions’ games such as “Baby Hear and Read” and “Baby First Puzzle.”

It’s the campaign’s first complaint against the mobile app industry as part of its broader push to hold accountable businesses that market technology to very young children and their parents.

“Everything we know about brain research and child development points away from using screens to educate babies,” said Susan Linn, the group’s director. “The research shows that machines and screen media are a really ineffective way of teaching a baby language. What babies need for healthy brain development is active play, hands-on creative play and face-to-face” interaction.

Linn’s group alleges that the companies violate truth-in-advertising laws when they claim to “teach” babies skills. For example, Fisher-Price of East Aurora, N.Y., claims that its Laugh & Learn “Where’s Puppy’s Nose?” app can teach a baby about body parts and language, while its “Learning Letters Puppy” app educates babies on the alphabet and counting to 10. Open Solutions, a developer based in Bratislava, Slovakia, says its mobile apps offer a “new and innovative form of education” by allowing babies to “practice logic and motor skills.”

Text Only
AP story section
  • Iraq violence threatens OPEC's precarious balance NEW YORK (AP) -- The oil market has balanced out quite nicely for OPEC in recent years. Now, upheaval in Iraq shows that balance may be more precarious than it has seemed. Dramatic changes in oil production around the globe have offset each other ins

    June 13, 2014

  • Board of Trade Grain mixed, livestock mostly higher CHICAGO (AP) -- Grain futures were mixed Thursday in early trading on the Chicago Board of Trade. Wheat for July delivery was 1 cent higher at $5.9025 a bushel; July corn was 1.25 cents lower at $4.4075 a bushel; July oats were unchanged at $3.4625 a

    June 13, 2014

  • Health campaign among nation's costliest CHICAGO -- President Barack Obama's home state agreed to spend $33 million in federal money promoting his health care law, hiring a high-priced public relations firm for work that initially was mocked and spending far more per enrollee on television

    June 13, 2014

  • Some states roll back teacher tenure protections WASHINGTON (AP) -- Even before a judge's scathing ruling against California's teacher tenure policies, the once-sacred protections that make it harder to fire teachers already had been weakened in many states -- and even removed altogether in some pl

    June 13, 2014

  • Tigers' Scherzer outduels Sale CHICAGO -- Max Scherzer already has a Cy Young Award. Now he has a complete game. Scherzer tossed a three-hitter in his 179th career start for his first complete game and Victor Martinez hit his 16th homer to lead the Detroit Tigers to a 4-0 win over

    June 13, 2014

  • $40M casino for rural Iowa approved BURLINGTON (AP) -- The Iowa Racing and Gaming Commission has voted 3-2 to grant a license for a $40 million casino development that would be located in rural central Iowa. Supporters of the Jefferson casino burst into applause during a meeting in Bur

    June 13, 2014

  • Principal case leads to two hearings RED OAK -- Two hearings are planned related to a southwest Iowa school district's plan to fire a high school principal. The Council Bluffs Daily Nonpareil reported the effort to fire Red Oak High School Principal Jedd Sherman will be the subject of a

    June 13, 2014

  • U.S. split outgrows voting booth WASHINGTON (AP) -- Political polarization in America has broken out of the voting booth. A new survey from the Pew Research Center finds Americans are divided by ideology and partisanship not only when they cast ballots, but also in choosing where to

    June 13, 2014

  • Cubs' offense no help for Samardzija PITTSBURGH -- Jeff Samardzija has some advice his pitching brethren when it comes to facing streaking Andrew McCutchen. Don't. The way the Chicago Cubs' ace looks at it, trying to get the Pittsburgh Pirates' star out at the moment only opens yourself

    June 13, 2014

  • State to reopen Juvenile Home DES MOINES -- A district court judge on Wednesday ordered the state to reopen the Iowa Juvenile Home, telling Gov. Terry Branstad he cannot unilaterally change a law approved by the state Legislature. Judge Scott Rosenberg said the home in Toledo was

    February 6, 2014

AP Video
Facebook
National News