Men can pull it off, too, especially with increasingly popular colored denim.
“Our most savvy customers know how to add a piece of red, white and blue to their existing wardrobe to make their own look that suits them. It’s not a stretch,” Baxter says. Others like the cue they get from runways and displays, he adds, noting particularly strong sales of navy-and-white and red-and-white dresses this year.
There’s a spike in red before Valentine’s Day and dark green before Christmas, Baxter says, but those colors have so many other colors and symbols — glitz, snowflakes and hearts, for example — that the message is a little more diluted.
Novelty prints can be dangerous, anyway, especially the ones that are cute in very small doses but quickly become kitschy, according to Daman. “Prints are where it’s easy to go over the top and become cliche. I’d say that for the moose sweater at Christmas or head-to-toe stars and stripes.”