The Clinton Herald, Clinton, Iowa

AP story section

February 21, 2013

Don't have time to eat breakfast? Drink it

BOCA RATON, Fla. — If you don't have time to sit down for a bowl of cereal in the morning, companies are hoping you'll want to drink your breakfast.

As companies struggle to grow cereal sales in the U.S., Kellogg and General Mills are preparing to roll out breakfast drinks.

At an industry conference Wednesday, Kellogg CEO John Bryant said one way the company will redefine cereal is with its "Breakfast To Go" milk-based drink, which will be rolled out nationally this year. A day before, General Mills said it's testing a dairy-based breakfast shake called "BFast" that has whole grains and the nutrition of a bowl of cereal and milk, including fiber, protein, vitamins and whole grains. The drink is currently being tested in the Northeast.

In separate remarks, both companies noted that a similar drink called "Up & Go" by Sanitarium Health and Wellbeing Co. is performing strongly in Australia, with about 10 percent to 20 percent of the cereal business.

The broader idea of turning meals into drinks is getting more attention as people look for convenient ways to eat on the go. Even though it doesn't take much time to sit down for a bowl of cereal, people are increasingly looking for portable foods they can eat on the way to work or school.

PepsiCo, which makes Quaker oatmeal and recently got into the dairy business, has launched similar concepts overseas. It offers a Quaker cereal powder drink in China and last summer began testing a Quaker oatmeal drink in Brazil.

A spokesman for PepsiCo declined to say whether any similar products are planned for the U.S. But the company has underscored its strategy of "lifting and shifting" products from around the world for different markets.

Text Only
AP story section
  • State to reopen Juvenile Home DES MOINES -- A district court judge on Wednesday ordered the state to reopen the Iowa Juvenile Home, telling Gov. Terry Branstad he cannot unilaterally change a law approved by the state Legislature. Judge Scott Rosenberg said the home in Toledo was

    February 6, 2014

  • Panel OKs ban on remote abortion pill distribution DES MOINES -- A legislative panel approved a measure Wednesday that would ban the remote distribution of abortion pills, a proposal the bill's sponsor said is intended to delay the procedure and give women more time to change their minds. The subcomm

    February 6, 2014

  • Sioux City gambling group halts local grants SIOUX CITY -- The nonprofit that holds the gambling license for the Argosy Sioux City riverboat casino has voted to temporarily stop sending grants to local charities and government agencies. A legal dispute with the operator of the casino, Penn Nati

    January 15, 2014

  • Davenport pays, apologizes to hearing impaired man DAVENPORT (AP) -- The city of Davenport has issued an unusual apology to a former alderman after a police employee was caught on tape saying that he intentionally knocked softly on the hearing-impaired man's door when responding to a service call. Th

    January 15, 2014

  • Budget Branstad presents budget for next fiscal year DES MOINES -- Gov. Terry Branstad offered a budget proposal Tuesday that includes a tax break for veterans, a tuition freeze for college students and incentives to encourage Internet expansion in rural Iowa, a more modest list of priorities one year

    January 15, 2014 1 Photo

  • Gov. restores more felons' voting rights IOWA CITY (AP) -- Gov. Terry Branstad restored voting rights to more felons in 2013 than the prior two years combined, but thousands of others remain disenfranchised under a 2011 policy change. Data released by the governor's office to The Associated

    January 15, 2014

  • Man fatally shot at Fla. theater over texting WESLEY CHAPEL, Fla. (AP) -- A 71-year-old retired police officer accused of shooting a man dead in a Florida movie theater told authorities that "he was in fear of being attacked" during Monday's confrontation. Curtis Reeves is charged with second-de

    January 15, 2014

  • Iowa Senator: Congress must confirm election board DES MOINES -- An Iowa senator asked a U.S. Senate committee Wednesday to confirm appointees to a federal election commission so a decision can be made about whether Iowa Secretary of State Matt Schultz is properly using money for voter-fraud investig

    January 9, 2014

  • School Discipline Gov't: End overly zealous discipline in schools WASHINGTON, D.C. -- The Obama administration is urging schools to abandon overly zealous discipline policies that civil rights advocates have long said lead to a school-to-prison pipeline that discriminates against minority students. The wide-ranging

    January 9, 2014 1 Photo

  • Governor, lawmakers set modest goals for 2014 DES MOINES -- After reaching bipartisan agreements on several major policy initiatives last year, Gov. Terry Branstad said Wednesday that he is setting more modest expectations for the 2014 legislative session. Speaking at The Associated Press' annua

    January 9, 2014

AP Video
Facebook
National News