The Clinton Herald, Clinton, Iowa

Business & Technology

November 1, 2013

QR code finds a home in real estate

CLINTON — Given the challenges when selling a home, Howes and Jefferies Realtors have added a new innovative way to market a home.

“We are introducing QR codes — those bar code-looking black boxes you’ve seen in magazines and on retail advertising,” said Steve Howes of Howes and Jefferies Realtors.

QR stands for “quick response,” and the codes enable smartphone users to instantly link to real estate listing information by just holding the device in front of a code to “grab” it automatically. The code can direct users to virtual video tours, pictures, listing information and broker contact information.

“The trend for real estate now is going paperless, so this is another step in that direction,” said Matt Brisch of Howes and Jefferies.

These codes make it much easier for potential clients to visit their real-estate website or individual property listings directly from their smart phones. For example, Jane Buyer drives by your listing, and she is intrigued, but wants more information before she calls. She sees the code on the property sign and holds up her smartphone to it. Using the QR reader application she has downloaded for free, she can scan the code and be redirected to a website featuring your property flier with all the information. From that scan, she can request a showing of the property or request more information.

To learn more, stop in at Howe and Jefferies’ office or call 242-3265.

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