The Clinton Herald, Clinton, Iowa

Breaking News

Business & Technology

June 19, 2014

Lego to introduce mixed digital-physical blocks

NEW YORK — On the heels of success with "The Lego Movie," the Danish toy company is giving kids a chance to put their own blocks on the screen, with a new product line that copies their creations into phone and tablet games.

The Lego Fusion line will launch in August. Each $35 box will contain some 200 bricks and a special plate to build on. Creations on the plate can be photographed with Apple or Android phones or tablets and imported into free, downloadable games.

There are several Lego-themed games already, but this is the first time it's blending real and virtual this way. Many toy companies are going down that route, trying to capture some of the attention — and money — that's being diverted from physical products to iPhone and Android games.

In "Lego Fusion Town Master," kids build house facades on the plates and import them into a game that simulates a small town, inhabited by Lego figures. In "Battle Towers," they build sections of a medieval-style tower and defend it against flying monsters. In "Create & Race," they build cars and race them on a virtual track. Different designs yield cars that differ in speed, durability and handling.

In September, Lego is following up with "Resort Designer," in the style of its girl-oriented "Friends" line.

The games are designed to force the kids to return to the physical blocks and rebuild their structures, said Ditte Bruun Pedersen, senior design manager at Lego's Future Lab. But the lab's research also shows that kids want to bring their physical creations to life, she said.

"Kids want to be this mini-figure and they want to be in this world they create," Pedersen said.

The Fusion boxes are launching in the U.S. only and will be exclusive to Toys R Us and Lego's own stores, Lego said.

1
Text Only
Business & Technology
  • Stewart McCaskill photo McCaskill settles into new role at shoe store CLINTON — An Oklahoma boy at heart, Stewart McCaskill is settling into Clinton and Brown’s Shoe Fit.The 35-year-old has worked with the Brown’s Shoe Fit company for seven years. His brother-in-law, who manages a Brown’s in Colorado, brought Stewart i

    July 24, 2014 1 Photo

  • Earns Mcdonalds [Duplicate] McDonald's profit slips; U.S. sales decline OAK BROOK, Ill. (AP) — McDonald’s Corp. said its profit slipped in the second quarter as sales in the U.S. continued to flag.The world’s biggest hamburger chain has been struggling to boost sales in its flagship market amid intensifying competition,

    July 23, 2014 1 Photo

  • SEC poised to end $1 a share for some money funds WASHINGTON (AP) — Regulators are expected to vote Wednesday to end a longtime staple of the investment industry — the fixed $1 share price for money-market mutual funds — at least for some money funds used by big investors.The idea is to minimize the

    July 23, 2014

  • China McDonald's KFC [Duplicate] China meat scandal hits Starbucks, Burger King BEIJING — A suspect meat scandal in China engulfed Starbucks and Burger King today and spread to Japan where McDonald’s said the Chinese supplier accused of selling expired beef and chicken had provided 20 percent of the meat in its chicken nuggets.C

    July 22, 2014 5 Photos

  • Wal-Mart to cut prices more aggressively in back-to-school push

    Wal-Mart Stores plans to cut prices more aggressively during this year's back-to-school season and will add inventory to its online store as the chain battles retailers for student spending.

    July 21, 2014

  • Hospitals let patients schedule ER visits

    Three times within a week, 34-year-old Michael Granillo went to the emergency room at Northridge Hospital Medical Center in Los Angeles because of intense back pain. Each time, Granillo, who didn't have insurance, stayed for less than an hour before leaving without being seen by a doctor.

    July 21, 2014

  • McDonald's, KFC in China face scandal BEIJING — McDonald’s and KFC in China faced a new food safety scare today after a Shanghai television station reported a supplier sold them expired beef and chicken.The companies said they immediately stopped using meat from the supplier, Husi Food C

    July 21, 2014

  • Your chocolate addiction is only going to get more expensive

    For nearly two years, cocoa prices have been on the rise. Finally, that's affecting the price you pay for a bar of chocolate - and there's reason to believe it's only the beginning.

    July 18, 2014

  • Facebook tests button to let people shop from its website

    Members on desktop computers or mobile devices can click a "buy" button to make purchases through advertisements or other posts on the world's largest social network, the Menlo Park, California-based company said Thursday in a blog post.

    July 18, 2014

  • Microsoft cutting 18,000 jobs, signals new path

    Microsoft announced the biggest layoffs in its history Thursday, saying it will cut 18,000 jobs or 14 percent of its workforce as it streamlines its Nokia mobile device business to focus on using the Windows Phone operating system.

    July 17, 2014

Facebook