The Clinton Herald, Clinton, Iowa

Business & Technology

September 6, 2013

Yahoo unveils new logo

SUNNYVALE, Calif. — Yahoo has refreshed its logo for the first time since shortly after the Internet company’s founding 18 years ago.

The new look unveiled late Wednesday is part of a makeover that Yahoo Inc. has been undergoing since the Sunnyvale, Calif., company hired Google executive Marissa Mayer to become Yahoo’s CEO 14 months ago.

Mayer has already spruced up Yahoo’s front page, email and Flickr photo-sharing service, as well as engineered a series of acquisitions aimed at attracting more traffic on mobile devices.

The shopping spree has been highlighted by Yahoo’s $1.1 billion purchase of Tumblr, an Internet blogging service where the company rolled out its new logo.

The redesigned logo retains some of the elements of the old one, including the company’s official color, purple. Yahoo’s familiar exclamation point, meant to punctuate a yodeling sound that has long been the company’s calling card, is still there, too, but with a twist. When visitors come to Yahoo’s front page or an app, the exclamation point dances across some of the lettering before settling at the end of the company’s name at a slight tilt of nine degrees.

“We knew we wanted a logo that reflected Yahoo — whimsical, yet sophisticated,” Mayer wrote on her Tumblr account. She hailed the redesigned looks as “modern and fresh, with a nod to our history. Having a human touch, personal. Proud.”

Mayer, 38, said she spent most of one weekend earlier this summer figuring out what the new logo should look like with four other Yahoo colleagues: Bob Stohrer, Marc DeBartolomeis, Russ Khaydarov, and an intern, Max Ma.

In an effort to drum up more interest in the changeover, Yahoo spent the past 30 days showing some of the proposed logos that Mayer and her helpers cast aside.

The revision is the first time that Yahoo has made a significant change to its logo since a few tweaks shortly after co-founders Jerry Yang and David Filo incorporated the company in 1995.

Text Only
Business & Technology
  • Earns United Continental [Duplicate] United Airlines posts 2Q profit, reversing 1Q loss CHICAGO (AP) — United Airlines is making money after a slow start to the year.The airline’s net income in the second quarter hit $789 million, topping Wall Street expectations and marking a turnaround from the first quarter when United was the only m

    July 25, 2014 1 Photo

  • GM profit 2Q falls 85% on recall costs DETROIT (AP) — Recall expenses chopped $1.5 billion from General Motors’ bottom line in the second quarter, as it added up the costs of repairs for nearly 30 million cars and set aside funds to compensate victims of small-car crashes.The automaker, w

    July 25, 2014

  • Taiwan plane crash photo Air travel a leap of faith for passengers WASHINGTON (AP) — Airline travel requires passengers to make a leap of faith, entrusting their lives to pilots, airlines, air traffic controllers and others who regulate air travel.Even after a week of multiple tragedies in worldwide aviation, “There

    July 25, 2014 1 Photo

  • Technology plays key part in battling police brutality (with VIDEO)

    Allegations of police brutality are nothing new -- as long as there has been law enforcement, citizens have registered claims that some officers cross the line. But in the last few years, the claims of excessive force are being corroborated with new technology from cell phone cameras, police dash-cams and surveillance videos. 

    July 24, 2014

  • Facebook continues moneymaking trend

    Facebook seems to have figured out - for now at least - the holy grail for all media right now: how to make money selling mobile ads.

    July 24, 2014

  • Has the iPad lost its swag?

    The company reported this week that sales of its sleek, pricey tablet were down 19 percent from last quarter and 9 percent year-over-year.

    CEO Tim Cook tried to reassure investors that Apple's new partnership with IBM to sell its devices to IBM's corporate customers will help make iPads ubiquitous in the workplace.

    July 24, 2014

  • Stewart McCaskill photo McCaskill settles into new role at shoe store CLINTON — An Oklahoma boy at heart, Stewart McCaskill is settling into Clinton and Brown’s Shoe Fit.The 35-year-old has worked with the Brown’s Shoe Fit company for seven years. His brother-in-law, who manages a Brown’s in Colorado, brought Stewart i

    July 24, 2014 1 Photo

  • Earns Mcdonalds [Duplicate] McDonald's profit slips; U.S. sales decline OAK BROOK, Ill. (AP) — McDonald’s Corp. said its profit slipped in the second quarter as sales in the U.S. continued to flag.The world’s biggest hamburger chain has been struggling to boost sales in its flagship market amid intensifying competition,

    July 23, 2014 1 Photo

  • SEC poised to end $1 a share for some money funds WASHINGTON (AP) — Regulators are expected to vote Wednesday to end a longtime staple of the investment industry — the fixed $1 share price for money-market mutual funds — at least for some money funds used by big investors.The idea is to minimize the

    July 23, 2014

  • China McDonald's KFC [Duplicate] China meat scandal hits Starbucks, Burger King BEIJING — A suspect meat scandal in China engulfed Starbucks and Burger King today and spread to Japan where McDonald’s said the Chinese supplier accused of selling expired beef and chicken had provided 20 percent of the meat in its chicken nuggets.C

    July 22, 2014 5 Photos

Facebook