The Clinton Herald, Clinton, Iowa


March 6, 2014

Officials to fund senior housing study

CAMANCHE — Shifting momentum from a desire to save money and instead looking toward economic futility, the city of Camanche is moving forward with a proposal to begin research on a senior housing development within the city limits.

At a city council meeting Tuesday, Camanche officials met with Senior Housing Consultants’ Mark Takes about a market assessment that will reveal if the city has what it takes to sustain a senior housing community.

“The way that we do market research is really simple,” Takes said. “We determine what the market area is; usually it’s the primary market, which in this case is Camanche, and there’s a secondary market which is the draw area around it; we do a simple demographic research, count the number of age and income qualified seniors in that market; and then we send a survey to a sample group of those folks.”

Takes expects the survey group will consist of approximately 1,500 seniors, about 10 percent of the market area population, and will give the company an idea of what the area needs. By surveying 1,500 people, he anticipates it will cost the city around $12,000 to conduct the assessment.

In addition to surveying the community and the people who inhabit it, that $12,000 investment also will fund a market competition analysis to identify other comparable facilities that are in the area.

Takes said that by doing the competition research, his company is able to maintain a conservative approach to senior housing by not overwhelming the market with similar facilities in a generalized region.

“The key to all of this is to not over build the market,” Takes said.

Upon the presentation from Takes, City Council members showed enthusiasm to the idea of funding the $12,000 market assessment but the conversation on where the money would come from held up some of that enthusiasm.

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