The feasibility study included a report from Smith Travel Research, a company that tracks supply and demand data for the hotel industry across the United States. The STR report measured the top four hotels in Clinton, including the Hampton Inn.
Eric Wahrman, general manager of the Hampton Inn, said 2013 was a stellar year for the hotel. After its first full year open, the hotel is among the top 5 percent of the hotels in the 1,900 hotel chain.
“Quarterly numbers we’re up about 130 percent over last year. So we really are starting to pick up,” Wahrman said.
As the study indicated, while the hotel bustles during the week, weekends are noticeably quieter.
“We’re more of a business hotel. So, people that are coming to visit ADM and all the big corporations in town, contractors come through all the time and they come in and are going to be staying with us,” Wahrman said. “We’re a majority full Monday through Thursday. It’s the weekend is actually normally our slow time.”
With the feasibility study results in hand, Donaire plans to bolster marketing efforts in the Chicago suburbs with more advertising in newspapers and adding billboards.
“It gives us a great plan,” she said.