The Clinton Herald, Clinton, Iowa

Community News Network

March 20, 2013

Slate: Facebook is making you buy things

PALO ALTO, Calif. — This is a story about advertising on the Web. Specifically, it's about ads on Facebook, a hugely popular free service that's supported solely through advertising, yet is packed with users who are actively hostile to the idea of being marketed to on their cherished social network.

Considering all of this, the best place to start is with your primary concern about Web ads. This is what I hear from readers every time I write about the online ad economy, especially ads on Facebook: "I don't know how Facebook will ever make any money — I never click on Web ads!"

And that's not all. You've checked with your friends and relatives. No one you know has ever intentionally clicked on a Web ad. OK, once, years ago, a co-worker told you about a guy who knows a guy who tapped an ad on his phone. True story! But don't worry. People close to the situation dismissed it as a one-time deal. The guy wasn't trying to tap the ad; he just had really fat fingers. He felt really bad about it afterward, too.

So, the question persists: How does Facebook expect to become a huge business if most people you know never click on ads?

The answer is surprisingly obvious. It's a fact well-known to advertisers, though it's not always appreciated by people who use Facebook or even by folks in the Web ad business: Clicks don't matter. Whether you know it or not — even if you consider yourself skeptical of marketing — the ads you see on Facebook are working. Sponsored messages in your feed are changing your behavior — they're getting you and your friends to buy certain products instead of others, and that's happening despite the fact that you're not clicking, and even if you think you're ignoring the ads.

Text Only
Community News Network
  • Google acquires drone maker Titan Aerospace to spread Internet

    Google is adding drones to its fleets of robots and driverless cars.
    The Internet search company said it acquired Titan Aerospace, the maker of high-altitude, solar-powered satellites that provides customer access to data services around the world. Terms of the deal weren't disclosed.

    April 14, 2014

  • watching-tv.jpg Cutting the cord on cable TV, and not missing it a bit

    Three years ago, Royse City Herald Banner reporter Chris McGathey and his family decided to ditch pay TV in favor of Netflix, Hulu Plus and other cheaper web-based services. It's a decision they haven't regretted.

    April 3, 2014 1 Photo

  • spt_baylor.jpg VIDEO: Angels hitting coach suffers bizarre leg injury

    LA Angels hitting coach Don Baylor suffered a broken leg while squatting to catch a ceremonial first pitch from former Angel Vladimir Guerrero on Opening Day.

    April 2, 2014 1 Photo

  • barbour021614.jpg Sibling says Dexter drama motivated sister's 'lie' of mass murder

    The older sister of Miranda Barbour, who claims she murdered more than 22 "bad people" over six years, says the story is a lie that stems from infatuation with the Showtime TV series about a Miami cop who leads a secret life as a serial killer.

    April 1, 2014 1 Photo 3 Stories

  • Fact Checker: 'Birth control' for something other than family planning?

    "When 99 percent of women used birth control in their lifetime and 60 percent use it for something other than family planning, it's outrageous and I think the Supreme Court will suggest that their case is ridiculous."

    March 31, 2014

  • dog-sunglasses.jpg Do animals have a sense of humor?

    Right now, in a high-security research lab at Northwestern University's Falk Center for Molecular Therapeutics, scientists are tickling rats. Their goal? To develop a pharmaceutical-grade happiness pill. But their efforts might also produce some of the best evidence yet that humor isn't something experienced exclusively by human beings.

    March 28, 2014 1 Photo

  • touch.jpg Divorce is on the rise, and it's the baby boomers' fault

    A new paper from demographers at the University of Minnesota found that the age-standardized divorce rate has actually risen by an astonishing 40 percent since 1980.

    March 28, 2014 1 Photo

  • firefighters.jpg VIDEO: Firefighters sing song from 'Frozen' to calm girl stuck in elevator

    Firefighters in Reading, Mass., sing the Disney power ballad known by children everywhere -- "Let It Go" -- to calm a 4-year-old stuck in an elevator.

    March 28, 2014 1 Photo

  • muffin-brunch-food-breakfast.jpg Can what you eat affect your mental health?

    Jodi Corbitt had been battling depression for decades and by 2010 had resigned herself to taking antidepressant medication for the rest of her life. Then she decided to start a dietary experiment.

    March 25, 2014 1 Photo

  • 20140325-AMX-BARISTA251.jpg Coffee's third wave? The Apple to Starbucks' Microsoft

    Do you remember when Starbucks was cool? It opened in Seattle in the 1970s as a local specialty roaster, a trendy alternative to the prevailing generic swill. But the price of conquest is cachet. What was once novel — the warm décor, the gentle music, the faux-Italian lingo — has become banal. Today's coffee snobs would rather snort Sanka than set foot inside a Starbucks

    March 25, 2014 2 Photos

Elections
Front page
Clinton Herald Photos


Browse, buy and submit pictures with our photo site.

Poll

Should the city of Clinton appeal the open records violation ruling that will cost taxpayers $40,600?

Yes
No
     View Results
AP Video
Olympics 2014
Featured Comment
Featured Ads
Blue Zones Project
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.