The Clinton Herald, Clinton, Iowa

Community News Network

February 13, 2013

Reduce obesity by offering consumers choices

(Continued)

WASHINGTON —

Evidence is increasing that lower-calorie servings can be good for business. One reason is consumer demand. Many customers like, and reward, restaurants that provide light options; an easy way to provide such options is to cut portion sizes. Another reason is the increasing practice, often undertaken voluntarily and eventually to be required by the Affordable Care Act, of posting calorie counts on menus. Customers can be surprised to see just how many calories come from the standard portions of their favorite meals. They may not want to switch to a meal they enjoy less, but a smaller portion may suit them just fine. (Parents and dieters, please take note.)

The broader lesson is that obesity levels, in the U.S. and elsewhere, are hardly inevitable. They are a product of the social context in which people's choices are made. With careful attention to the subtle social cues that lead to excessive eating, we should be able to make a real dent in a serious public health problem.

Cass R. Sunstein, the Felix Frankfurter professor of law at Harvard University, is a Bloomberg View columnist. He is the former administrator of the White House Office of Information and Regulatory Affairs, the co-author of "Nudge" and author of "Simpler: The Future of Government," to be published in April.

Text Only
Community News Network
Front page
Clinton Herald Photos


Browse, buy and submit pictures with our photo site.

Poll

What are your plans for the weekend?

Enjoying the outdoors
Staying in out of the heat
Traveling
Other
     View Results
AP Video
Olympics 2014
Featured Comment
Featured Ads
Blue Zones Project
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.