The Clinton Herald, Clinton, Iowa

Community News Network

October 25, 2013

Why are there so many yellow taxis in the world?

In her new book, "ROY G. BIV: An Exceedingly Surprising Book About Color," Jude Stewart startles us into really seeing color again with interesting anecdotes about the hues that surround us.

       

Bumblebee-bright, a yellow taxicab blurs across Times Square: an instantly recognizable and infinitely reproduced symbol of New York City. But New York cab companies weren't the first to paint their vehicles the now iconic yellow, a popular taxi color in many parts of the country and the world.

When businessman Harry N. Allen launched the New York Taxicab Company in 1907, introducing the city's first fleet of gasoline-powered cabs, his imported French vehicles were equipped with "taximeters" to charge fees based on mileage, manned by drivers dressed like West Point cadets - and originally painted red and green.

In 1915, Chicago entrepreneur John Hertz (of future rental-car-company fame) opened the first Yellow Cab Company in his city. To unify his fleet, Hertz had commissioned a local university study to "scientifically ascertain which color would stand out strongest at a distance," per his biographer - and yellow won. (Color researchers still agree that yellow is generally the most visible color, though some have suggested that it's chartreuse that the eye most easily detects.)

But this often-told story ignores the fact that yellow taxis had already appeared in various American cities before 1915. Businessman Albert Rockwell was operating a fleet of yellow cabs as early as 1909, and he went on to incorporate the Yellow Taxicab Co. in NYC in 1912. If Hertz chose yellow for scientific reasons, legend has it that Rockwell was merely appeasing his wife Nettie, who preferred the color.

The wild popularity of gasoline-powered taxicabs lured dozens of competitors into the industry, including Morris Markin's Checker Taxi, which was based in Chicago, and later Kalamazoo, but whose vehicles were ubiquitous nationwide.

Like any madly growing business sector, the taxicab biz was rife with abuses - and the Great Depression only worsened infighting among cabbies desperate for work. The Haas Act of 1937 tried to clean up New York's taxicab industry by regulating officially licensed cabs under a medallion system. The Haas Act didn't mandate a specific color of taxicab, but standardizing the cabs' look to reflect more standardized regulation made sense. With a consistent color and make, "official" taxicabs signal to wary riders that they're duly regulated by city government.

The logic of visual standardization became fully entrenched with a 1967 ruling that all "official" New York taxicabs be painted yellow - specifically "Dupont M6284 or its equivalent," according to Allan Fromberg of the New York Taxi & Limousine Commission. Any visual swerve therefore indicates either an unlicensed vehicle or an alternate taxicab system.

             

 

1
Text Only
Community News Network
  • 072214 Diamond Llama 1.jpg Llama on the loose corralled in Missouri town

    A llama on the lam cruised Main Street Tuesday before it mistook a resident’s fenced backyard for a place to grab a meal and freshen up.

    July 22, 2014 2 Photos

  • When your doctor commits suicide, things get complicated

    When they call for appointments, patients are told they can't see their doctor. Ever. The standard line: "We are sorry, but your doctor died suddenly."

    July 15, 2014

  • NWS-HB0713-HowardMartin-004.jpg Airman laid to rest back home in Indiana six decades after death

    The mystery of what happened to a military transport plane that disappeared in the fall of 1952 into an Alaskan glacier was solved two years ago when a helicopter crew spotted the wreckage. But it took another two years to retrieve the remains of Airman Howard Miller and 16 other servicemen passengers. Saturday, Miller was laid to rest in his hometown of Elwood, Ind., with full military honors. Hundreds turned out for the funeral and burial services.

    July 13, 2014 2 Photos

  • This is what happened when I drove my Mercedes to pick up food stamps

     I climbed the ladder quickly, free to work any hours in any location for any pay. I moved from market to market, always achieving a better title, a better salary. Succeeding.

    July 8, 2014

  • Nation's first soda tax could come to Berkeley

    The Berkeley City Council unanimously decided last week to put the 1-cent-per-ounce tax on the ballot this November. Approving the tax would mean a major defeat for the soda industry, which has spent millions to crush the effort nationwide.

    July 7, 2014

  • President Barack Obama mug Best president? Worst president? Don't read too much into those polls

    The questions about who are the best and worst post-WWII presidents are useless. What they mainly show is that Republicans are far more unified around a single story than are Democrats.

    July 2, 2014 1 Photo

  • What states can do on their own about immigration

    It's official: Congress won't take up immigration reform this year. This week, President Barack Obama said he'll use executive actions to change policies unilaterally.

    July 1, 2014

  • The Internet has changed how we curse

    Relatively recent technologies — cable television, satellite radio, and social media — provide us with a not-too-unrealistic picture of how often people swear in public and what they say when they do.

    June 24, 2014

  • May 2014 was the hottest may in recorded history

    According to new data released this week, May 2014 is officially the warmest May in recorded history.
    Both NASA and the Japan Meteorological Agency have tentatively ranked May at the top of historical measurements, though NASA's numbers are preliminary because crucial information is still missing from China.

    June 18, 2014

  • facebook.png Facebook making big changes to its advertisements

    Facebook is making significant changes to the advertisements on its network, and said Thursday that it will give users more control over which ads they see on its network.

    June 12, 2014 1 Photo

Front page
Clinton Herald Photos


Browse, buy and submit pictures with our photo site.

Poll

What are your plans for the weekend?

Enjoying the outdoors
Staying in out of the heat
Traveling
Other
     View Results
AP Video
Olympics 2014
Featured Comment
Featured Ads
Blue Zones Project
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.