The Clinton Herald, Clinton, Iowa

Community News Network

November 15, 2012

Walmart introduces food 'subscription' service

Hopes to attract 'foodies' with selection of new food products each month

Consumers may be familiar with the “fruit of the month club” concept. Once signed up for membership, they receive a monthly shipment of a different fruit for one monthly price.

Walmart is borrowing the concept for the launch of its new Goodies Co., a monthly food subscription service for consumers who want to sample new or gourmet products. The membership costs $7 a month and entitles the member to receive a gift box with five to eight food samples. The cost of shipping is included in the $7.

3,000 test users

Walmart says it has been testing the concept for the last few months with about 3,000 users in the U.S. The food arrives in a gift box with an information card that describes the food items in detail.

"With Goodies Co., subscribers have the pleasure of opening a box filled with delicious treats every month that they like or may never have tried before,” said Ravi Raj, vice president of products, WalmartLabs. “Great value combined with a community of food lovers and the sheer surprise of what a box might hold makes Goodies Co. a compelling offering."

Besides being a product, Goodies Co. is also a marketing program. Walmart gets to distributes new samples of food product lines to consumers who, the company hopes, will like what they get and become regular purchasers.

Is it worth it?

But should consumers be spending $7 a month in order to participate in this marketing program? Yes, the company says, because it's not only fun, but a bargain.

Walmart says Goodies Co. is the first to offer a large assortment of products for a total price that is almost half of the total value of the items if they were purchased separately. The total price for all of the items in the November box would be approximately $15 compared to the Goodies Co. $7 price, the company said.

When subscribers discover a product they like, Walmart hopes they will purchase full-size versions from the Goodies Co. website.

Users can sign up for the service online. After they sign up their name is placed in line to receive an invitation to join the Goodies community. Once an invite is received and the user completes the subscription, they can receive their first Goodies Co. box within weeks.

Story provided by ConsumerAffairs.

1
Text Only
Community News Network
  • Google acquires drone maker Titan Aerospace to spread Internet

    Google is adding drones to its fleets of robots and driverless cars.
    The Internet search company said it acquired Titan Aerospace, the maker of high-altitude, solar-powered satellites that provides customer access to data services around the world. Terms of the deal weren't disclosed.

    April 14, 2014

  • watching-tv.jpg Cutting the cord on cable TV, and not missing it a bit

    Three years ago, Royse City Herald Banner reporter Chris McGathey and his family decided to ditch pay TV in favor of Netflix, Hulu Plus and other cheaper web-based services. It's a decision they haven't regretted.

    April 3, 2014 1 Photo

  • spt_baylor.jpg VIDEO: Angels hitting coach suffers bizarre leg injury

    LA Angels hitting coach Don Baylor suffered a broken leg while squatting to catch a ceremonial first pitch from former Angel Vladimir Guerrero on Opening Day.

    April 2, 2014 1 Photo

  • barbour021614.jpg Sibling says Dexter drama motivated sister's 'lie' of mass murder

    The older sister of Miranda Barbour, who claims she murdered more than 22 "bad people" over six years, says the story is a lie that stems from infatuation with the Showtime TV series about a Miami cop who leads a secret life as a serial killer.

    April 1, 2014 1 Photo 3 Stories

  • Fact Checker: 'Birth control' for something other than family planning?

    "When 99 percent of women used birth control in their lifetime and 60 percent use it for something other than family planning, it's outrageous and I think the Supreme Court will suggest that their case is ridiculous."

    March 31, 2014

  • dog-sunglasses.jpg Do animals have a sense of humor?

    Right now, in a high-security research lab at Northwestern University's Falk Center for Molecular Therapeutics, scientists are tickling rats. Their goal? To develop a pharmaceutical-grade happiness pill. But their efforts might also produce some of the best evidence yet that humor isn't something experienced exclusively by human beings.

    March 28, 2014 1 Photo

  • touch.jpg Divorce is on the rise, and it's the baby boomers' fault

    A new paper from demographers at the University of Minnesota found that the age-standardized divorce rate has actually risen by an astonishing 40 percent since 1980.

    March 28, 2014 1 Photo

  • firefighters.jpg VIDEO: Firefighters sing song from 'Frozen' to calm girl stuck in elevator

    Firefighters in Reading, Mass., sing the Disney power ballad known by children everywhere -- "Let It Go" -- to calm a 4-year-old stuck in an elevator.

    March 28, 2014 1 Photo

  • muffin-brunch-food-breakfast.jpg Can what you eat affect your mental health?

    Jodi Corbitt had been battling depression for decades and by 2010 had resigned herself to taking antidepressant medication for the rest of her life. Then she decided to start a dietary experiment.

    March 25, 2014 1 Photo

  • 20140325-AMX-BARISTA251.jpg Coffee's third wave? The Apple to Starbucks' Microsoft

    Do you remember when Starbucks was cool? It opened in Seattle in the 1970s as a local specialty roaster, a trendy alternative to the prevailing generic swill. But the price of conquest is cachet. What was once novel — the warm décor, the gentle music, the faux-Italian lingo — has become banal. Today's coffee snobs would rather snort Sanka than set foot inside a Starbucks

    March 25, 2014 2 Photos

Elections
Front page
Clinton Herald Photos


Browse, buy and submit pictures with our photo site.

Poll

Should the city of Clinton appeal the open records violation ruling that will cost taxpayers $40,600?

Yes
No
     View Results
AP Video
Olympics 2014
Featured Comment
Featured Ads
Blue Zones Project
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.