CLINTON — Live music, free admission, refreshing beverages and open-fire barbecue is how the Finally Friday at the River organization kicks off summer in Clinton and when something works, why change it?
That's the theory Finally Friday's advertising committee Lori Susie, Kati Heysinger and Barb Jacobsen are living by, and although the first of the four concert events won't take place until 6 p.m. Friday, they believe their strategy is going to make this the best year in its six-year history.
"All things take time. People are creatures of habit so it takes people time to get used to something," Susie said. "The good news for us is as it gets a little bigger the more we can do and I feel like this year could be the biggest year we've had yet."
For six years the Finally Friday's committee has been using that same model and the only thing that has changed is the amount of people who also see how well it works.
Starting as a one-night-only concert under the deck of the Candlelight Inn Restaurant, which at the time was unoccupied, the summer concert series generated more attention than anyone had conceived.
Because of that, the group decided it would expand and offer the free musical event four nights during the summer, every first Friday of the month.
"Lori and I were some of the first ones on the committee and I was proud from day one that I joined the group," Jacobsen said. "It started out as a chamber event and from a chamber event it just continued to grow and we sort of went out on our own."
Now, the Finally Friday on the River event is sustained on donations from guests and a number of local sponsors who keep the event funded and thriving, as well as volunteer efforts from the 12 people who make up the organizing committee.