AP: Tell me about this competition for a Super Bowl spot.
Rancic: Essentially what we’re doing is calling for small business owners to go to the website to submit their story, they get 600 characters to tell us about their business and then what we do is we turn it over to the 8,000 employees at Intuit and they narrow down the process and eventually we come to the final four and when we get to the final four small business owners we turn it over to America and America gets to vote, and in the end one small business owner will get a fully paid, fully produced commercial that’s gonna run in the biggest football game of the year.
AP: After winning the first season of “The Apprentice,” what experience do you bring to the table?
Rancic: Well, I’m a small business owner. Obviously many people may remember me as the first winner of “The Apprentice” but prior to that I was an entrepreneur. Now I’m in the position where I’m going to be able to provide a lucky break to a small business owner to showcase their business on the biggest platform in the world with all the big boys.