The Clinton Herald, Clinton, Iowa

February 12, 2014

Promoting a new product

By Amy Kent Herald Staff Writer
The Clinton Herald

---- — CLINTON — A new business has joined the downtown district of Clinton and it features a one-of-a-kind product that can’t be found anywhere else.

Terry Beswick, an auto body parts retailer, repair man and new Clinton business owner, has established himself as an auto body mechanic in Fulton but, his newest creation, the “It’s a Life Saver” device is something he calls his best idea yet.

“I came up with this concept and thought, ‘what could be better about this?’” Beswick said. “I spend a lot of time thinking about things that can help people and save them money and a lot of people have told me this is the best idea I’ve had.”

The “It’s a Life Saver” device is similar in purpose to a car alarm, which is designed to alert the owner of criminal mischief to a vehicle. By taking that concept, Beswick created, essentially an alarm for the house that is triggered by a small remote button, just like a vehicle alarm.

Beswick designed it to be activated in emergency situations including medical crisis or home intrusion scenarios in which getting to a phone to dial 911 is not easily accessible.

When activated, the apparatus sounds an alarm that can be heard within approximately one block of the home, alerting neighbors that trouble is abound.

“People have car alarms so I started thinking why don’t houses have similar alarms?” Beswick said. “This is different than a security system too because those are hundreds of dollars plus annual fees that you have to pay. This is a one time cost of $250 plus a $50 installation fee.”

Not only does Beswick offer the device at the one-time flat rate, he also guarantees that if it does indeed save a life, a full refund will be rewarded to the victim.

“I figure if this thing saves your life, you’ve already had a pretty rotten day so why not put $250 bucks back in your pocket?” he added.

While the new store on the corner of South Second Street and Fourth Avenue South is designed to promote the alarm, he also obtained the active corner location to help boost activity at his Fulton-based auto body shop.

In addition to selling the device, he also will offer auto body parts for people interested in car restoration or who just need to replace a part on their car.

“My store is mainly going to be focused on letting people know about my shop and for the do-it-yourself guys who like to fix up cars,” Beswick said.

He’s hoping by accessing a new cliental database in Clinton, he can spread his name as an auto body repairman and also generate buzz about his “It’s a Life Saver” alarm device.

Beswick’s Auto is open from 10 a.m. to 5 p.m. Monday through Saturday but, along with keeping a laid-back attitude, Beswick also feels it’s important to keep a flexible schedule so, he says, “if people come by and see I’m here, they can come on in.”