“I figure if this thing saves your life, you’ve already had a pretty rotten day so why not put $250 bucks back in your pocket?” he added.
While the new store on the corner of South Second Street and Fourth Avenue South is designed to promote the alarm, he also obtained the active corner location to help boost activity at his Fulton-based auto body shop.
In addition to selling the device, he also will offer auto body parts for people interested in car restoration or who just need to replace a part on their car.
“My store is mainly going to be focused on letting people know about my shop and for the do-it-yourself guys who like to fix up cars,” Beswick said.
He’s hoping by accessing a new cliental database in Clinton, he can spread his name as an auto body repairman and also generate buzz about his “It’s a Life Saver” alarm device.
Beswick’s Auto is open from 10 a.m. to 5 p.m. Monday through Saturday but, along with keeping a laid-back attitude, Beswick also feels it’s important to keep a flexible schedule so, he says, “if people come by and see I’m here, they can come on in.”