The Clinton Herald, Clinton, Iowa


June 14, 2014

Retailers at the ready dad's day

CLINTON — Father's Day arrives this weekend and local retailers are feeling the surge of activity as the week comes to a close.

As they prepare for the holiday on Sunday, many business owners are looking back to see what Father's Day has presented in the past in an attempt to piggyback the success and continue that profitable trend.

"Father's Day is always a big week for us because of the strength of our sporting goods selection," Paul's Discount Store owner Rob Cassidy said. "And it's probably the biggest week of the year for fishing supplies."

The stereotypes seem to ring true when it comes to getting dad a gift on his special day, like fishing supplies, power tools and outdoor accessories, but one tradition has seen a bit of a decline in the last few years — the neck tie.

With advertisers pushing alternative gift ideas for dad, Boegel's Mens Wear owner Bobbi Scherer says the once popular standby is loosing some of its luster.

"I think so many people have been inundated by the media to not get him clothes or a tie that everybody's trying to find something different," she said. "But business has been good and (Saturday) should be pretty busy."

While she understands that people are looking for other options for Father's Day gifts she still feels like the tie tradition will survive the downward trend and end up back as a go-to gift in the near future.

"It's kind of one of those solacing things," Scherer said. "There will be a time when somebody will look around and say 'I think dad could use a new tie,' and that tradition will begin to trend again."

One tradition that hasn't lost any steam over the years is getting dad a round of golf.

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