The Clinton Herald, Clinton, Iowa


June 17, 2014

The big screen

CLINTON — Discount days have arrived at the Cinema Entertainment Corp. (CEC) Clinton 8 Theatre and staff and management teams are gearing up for what they expect to be a busy season.

As part of the corporate “Seven Family Films for Seven Weeks” campaign, the Clinton 8 Theatre is offering $2 movies every Wednesday beginning this week and stretching until the end of July.

“Anybody can come in even if they don’t have kids with them,” theater supervisor Stacy Brown said. “It’s to provide a lower cost alternative to people who want to go to the movies and giving them something to do in the summer.”

Since 2008, the Clinton 8 Theatre has provided the Wednesday matinee as part of a bigger corporate plan and so far, management says it has paid off.

When they began, the theater offered the discounted movie showings in only one of the theaters in the facility. This year, Brown and Clinton 8 general manager Trevor Kerns expect the overflow will call for offering the family movies in three different theaters.

“It depends on what movie is showing but each year it gets bigger and bigger,” she said. “Last year they would get almost 200 people to one showing. So this year Trevor decided we should open up three theaters just in case.”

Aside from people spreading the word to their friends and families, the Clinton 8 decided they would also utilize Facebook as a promotion tool.

In about a month’s time, according to Brown, the June 25 showing of the animated film “The Nut Job”received more than 4,000 “Likes” on the company’s Facebook page.

And even though Clinton 8 will show “nearly new” movies that have already been released on DVD, Brown said they still generate a lot of interest from families and people of all ages.

“The movies are all about a year old but it could have been a case where a kid saw a trailer but their parents had to work when it came out,” she said. “Plus this still gives them an opportunity for the movie theater experience. There’s just some movies that should be seen on a big screen.”

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