The Clinton Herald, Clinton, Iowa

Features

November 16, 2012

Walmart introduces food 'subscription' service

Hopes to attract 'foodies' with selection of new food products each month

Consumers may be familiar with the “fruit of the month club” concept. Once signed up for membership, they receive a monthly shipment of a different fruit for one monthly price.

Walmart is borrowing the concept for the launch of its new Goodies Co., a monthly food subscription service for consumers who want to sample new or gourmet products. The membership costs $7 a month and entitles the member to receive a gift box with five to eight food samples. The cost of shipping is included in the $7.

3,000 test users

Walmart says it has been testing the concept for the last few months with about 3,000 users in the U.S. The food arrives in a gift box with an information card that describes the food items in detail.

"With Goodies Co., subscribers have the pleasure of opening a box filled with delicious treats every month that they like or may never have tried before,” said Ravi Raj, vice president of products, WalmartLabs. “Great value combined with a community of food lovers and the sheer surprise of what a box might hold makes Goodies Co. a compelling offering."

Besides being a product, Goodies Co. is also a marketing program. Walmart gets to distributes new samples of food product lines to consumers who, the company hopes, will like what they get and become regular purchasers.

Is it worth it?

But should consumers be spending $7 a month in order to participate in this marketing program? Yes, the company says, because it's not only fun, but a bargain.

Walmart says Goodies Co. is the first to offer a large assortment of products for a total price that is almost half of the total value of the items if they were purchased separately. The total price for all of the items in the November box would be approximately $15 compared to the Goodies Co. $7 price, the company said.

When subscribers discover a product they like, Walmart hopes they will purchase full-size versions from the Goodies Co. website.

Users can sign up for the service online. After they sign up their name is placed in line to receive an invitation to join the Goodies community. Once an invite is received and the user completes the subscription, they can receive their first Goodies Co. box within weeks.

Story provided by ConsumerAffairs.

1
Text Only
Features
  • Technology plays key part in battling police brutality (with VIDEO)

    Allegations of police brutality are nothing new -- as long as there has been law enforcement, citizens have registered claims that some officers cross the line. But in the last few years, the claims of excessive force are being corroborated with new technology from cell phone cameras, police dash-cams and surveillance videos. 

    July 24, 2014

  • Stewart McCaskill photo McCaskill settles into new role at shoe store CLINTON — An Oklahoma boy at heart, Stewart McCaskill is settling into Clinton and Brown’s Shoe Fit.The 35-year-old has worked with the Brown’s Shoe Fit company for seven years. His brother-in-law, who manages a Brown’s in Colorado, brought Stewart i

    July 24, 2014 1 Photo

  • Darth Vader is polling higher than all potential 2016 presidential candidates

    On the other hand, with a net favorability of -8, Jar Jar is considerably more popular than the U.S. Congress, which currently enjoys a net favorability rating of -65.

    July 23, 2014

  • Darryl Hogue mugshot Hogue will lead River Bend schools FULTON, Ill. — Nearly eight months after opening the search, the River Bend School Board has found a replacement for the retiring district superintendent Robert “Chuck” Holliday.Darryl Hogue, principal of Morrison Junior High School, in Morrison, Ill

    July 23, 2014 1 Photo

  • 7-22-14 water 2 Rotary Club donation gets water to Haitians CLINTON — Nine Haitian communities now have the blessing of clean water due to the work of local Iowa Rotary clubs, including Clinton’s, and the charity Water for Life.Water for Life Directors Joy and Leon Miller have been drilling wells for years as

    July 22, 2014 1 Photo

  • 7-22-14 Emily Evans 7 seek pageant crown CLINTON — The time has come for Miss Clinton County Brandy Herrington to pass her crown on to the next lucky contestant and this year the competition is thick.When the event commences on Saturday at the DeWitt Central Performing Arts Center, seven yo

    July 22, 2014 7 Photos

  • Jhanson Calling America home CLINTON — Born in Russia, Natasha Jhanson now considers the United States her home.When the 41-year-old was born in Russia, the Soviet Union was still intact. When Natasha was 14, the area split into multiple countries. At that point, her family move

    July 19, 2014 1 Photo

  • 7-18-14 Party in the Park Party in the Park a big hit CAMANCHE — Nearly 300 people joined together Thursday to celebrate their community and all it has to offer to its residents.During the fourth annual Party in the Park, Camanche combined all their forces including city councilmen, business owners and

    July 18, 2014 1 Photo

  • 130408_NT_BEA_good kids We're raising a generation of timid kids

    A week ago, a woman was charged with leaving her child in the car while she went into a store. Her 11-year-old child. This week, a woman was arrested for allowing her 9-year-old daughter to go to the park alone. Which raises just one question: America, what the heck is wrong with you?

    July 17, 2014 1 Photo

  • Choir reunion spanning five decades CLINTON — Music helped Dan Ivory form long-lasting bonds. A Clinton High graduate in 1989, Ivory said being able to sing and play in the marching band was a rewarding experience for him, one he has sorely missed over the last 25 years.“Being in a cap

    July 14, 2014

Clinton Herald Photos


Browse, buy and submit pictures with our photo site.

Facebook