The Clinton Herald, Clinton, Iowa

Features

November 16, 2012

Walmart introduces food 'subscription' service

Hopes to attract 'foodies' with selection of new food products each month

Consumers may be familiar with the “fruit of the month club” concept. Once signed up for membership, they receive a monthly shipment of a different fruit for one monthly price.

Walmart is borrowing the concept for the launch of its new Goodies Co., a monthly food subscription service for consumers who want to sample new or gourmet products. The membership costs $7 a month and entitles the member to receive a gift box with five to eight food samples. The cost of shipping is included in the $7.

3,000 test users

Walmart says it has been testing the concept for the last few months with about 3,000 users in the U.S. The food arrives in a gift box with an information card that describes the food items in detail.

"With Goodies Co., subscribers have the pleasure of opening a box filled with delicious treats every month that they like or may never have tried before,” said Ravi Raj, vice president of products, WalmartLabs. “Great value combined with a community of food lovers and the sheer surprise of what a box might hold makes Goodies Co. a compelling offering."

Besides being a product, Goodies Co. is also a marketing program. Walmart gets to distributes new samples of food product lines to consumers who, the company hopes, will like what they get and become regular purchasers.

Is it worth it?

But should consumers be spending $7 a month in order to participate in this marketing program? Yes, the company says, because it's not only fun, but a bargain.

Walmart says Goodies Co. is the first to offer a large assortment of products for a total price that is almost half of the total value of the items if they were purchased separately. The total price for all of the items in the November box would be approximately $15 compared to the Goodies Co. $7 price, the company said.

When subscribers discover a product they like, Walmart hopes they will purchase full-size versions from the Goodies Co. website.

Users can sign up for the service online. After they sign up their name is placed in line to receive an invitation to join the Goodies community. Once an invite is received and the user completes the subscription, they can receive their first Goodies Co. box within weeks.

Story provided by ConsumerAffairs.

1
Text Only
Features
  • Women's Expo set for Tuesday at Wild Rose CLINTON -- It is time again to gather the girlfriends and head out to the Ultimate Spring Women's Expo at the Wild Rose Event Center in Clinton. The third annual expo from 5:30 p.m. to 8 p.m. Tuesday, hosted by the Clinton Herald, offers an opportuni

    April 14, 2014

  • Fulton housing loan Program to assist Fulton resident FULTON, Ill. -- Brian Hollenback and Beth Payne delivered good news last week, traveling to seven cities, three counties and two states, ending their journey in Fulton. Hollenback, who is the Northwestern Illinois Housing Coalition president, and its

    April 14, 2014 1 Photo

  • Stutting Camanche native tapped to head North Scott schools CLINTON -- A Camanche native will return to his roots this June, after being selected as the new superintendent for the North Scott Community School District. Joe Stutting, a 1987 graduate of Camanche High School, has been away from his hometown for

    April 12, 2014 1 Photo

  • preview-1.jpg Luau raises funds to support programming

    CLINTON -- Hundreds of supporters and volunteers gathered Friday night to endorse a lifesaving organization in the Gateway area. The 10th annual Gateway Area Red Cross Luau kicked off the night at the Tuscany Event Center at Rastrelli's with a buffet

    April 12, 2014 1 Photo

  • Anderson Meet Your Neighbor: Gardening serves multiple purposes

    CLINTON -- For Kathy Anderson, gardening is something she has always enjoyed. "For as long as I remember, I have been obsessed with being outside," Kathy said. "My mother never had to ask twice for me to go outside and play." At 5 and 6 years old, Ka

    April 12, 2014 1 Photo

  • Stepping forward: The real Colbert

    Letterman changed the late-night TV game between his run on NBC's "Late Night" and starting the "Late Show" franchise in 1993. And while it's tough to replace a pop-culture icon, Colbert, in terms of pedigree and sense of humor, makes the most sense.

    April 11, 2014

  • Longman.jpg Stars and stripes to fly at half-staff

    Iowa Gov. Terry Branstad has ordered all flags in Iowa to be flown at half-staff from 5 p.m. today until 8 a.m. Monday in honor of a World War II airman, whose remains were recovered more than 70 years after being killed in action.
    Lt. Louis L. Longman, a 26-year old at the time he was last seen April 16, 1944, was a Clinton native. He served with the U.S. Army Air Corps Air Force and when he was last seen, his unit was returning from a B-25 bomber escort mission over Hollandia, New Guinea.

    April 11, 2014 2 Photos

  • 4-10-14 Take Back the Night photos 04 Take Back the Night seeks change

    CLINTON -- Marcia Lathrop and Kris Ayala have witnessed and experienced sexual abuse and domestic violence. According to Clinton YWCA Executive Director Shannon Sander-Welzien, someone is raped in this country every 1.3 seconds. On average, a child w

    April 10, 2014 5 Photos

  • Lego League A worldwide honor CAMANCHE -- In their first year of competition, the Camanche Elementary School Jr. LEGO League team has accomplished more than they ever imagined, capping off the season with a worldwide honor. The six students of Sheryl Kennedy's Jr. LEGO League tea

    April 10, 2014 1 Photo

  • Heels for Her secondary Not an easy walk

    CLINTON -- Ashford University's bravest men on Tuesday strutted their stuff in 6-inch, stiletto heels to raise awareness for victims of sexual and domestic abuse. Students, faculty and staff took part in the second installment of the "Heels for Her"

    April 9, 2014 2 Photos

Clinton Herald Photos


Browse, buy and submit pictures with our photo site.

Facebook