By Katie Dahlstrom
A website redesign that will make it easier to apply for grants and would highlight previous grants could be coming for the Clinton County Development Association.
During their Wednesday meeting, directors of the gaming association voted to engage Andy Sokolovich of Bent Business Marketing and Jason Taplin of Fluid Cue Solutions for up to $2,000 with some flexibility to go above that amount.
The conversation started when Director Kim Clausen asked Sokolovich about creating a video for the website that would shepherd organizations through the grant application process. The CCDA, the state-mandated organization that distributes money from the Wild Rose Casino, regularly sees problems with incomplete grant applications and a pool riddled with math errors.
The CCDA’s online needs go beyond a video guide for applicants, Sokolovich contended.
“The video’s a great idea, but I’m not going to create this gem of a video and plop it in something that doesn’t convey the next message,” Sokolovich said.
He pointed out various shortcomings such as the latest project on the CCDA website is from 2008, the people quoted no longer have the same titles and heaps of whitespace.
Sokolovich supplied directors with examples of the changes he and Taplin would like to make to the website and directed them to a mock-up site. Sokolovich suggested to make the site engaging, it should feature a blog for members to talk about projects or upcoming events and links to related sites.
He also would like to include a calculator function next to the video so applicants can double check their math.
Directors would like to have the update done by the time Fund A grant applications open. With only a few months until applications come rolling in, the board agreed to form a small subcommittee to look at the mock-up site. They also agreed to engage Sokolovich and Taplin for up to $2,000, with the option to increase this limit.