The Clinton Herald, Clinton, Iowa

Breaking News

Features

November 20, 2012

Strategies for Black Friday success

Black Friday is Election Day for retailers. There are winners and losers. Strategies that work and ones that don't. Retailers spend months planning for the weekend, offering unbelievable deals to shoppers in the hopes of increasing turnout.

Customers, too, have a lot to win or lose. According to the National Retail Federation, we spent $52 billion on Black Friday weekend in 2011. And like with elections, you'll take a shellacking if your strategy doesn't hold up against the competition.

We've said previously that it's not always best to shop Black Friday sales. Holiday sales are starting earlier and extending through the season, so Black Friday savings aren't as jaw-dropping as they once were.

But like it or not, Black Friday is an American tradition; retailers will deliver door busters to those who don't mind standing outside in the cold Thanksgiving night.

If you're up for the frenzy, have a game plan. Here's what retail and shopping insiders think you should know about that other big day in November.

Q: Should I do my holiday shopping on Black Friday?

A: Many shopping experts are saying no. Jody Rohlena of ShopSmart Magazine said holiday savings began on Columbus Day. But ritual drives the Black Friday frenzy: "It's the kickoff for the holiday season," said Craig LaRosa, a retail consultant at Continuum. "It's social currency for a lot of people. Getting the best deal is something to brag about." Walmart, Kmart, Target and Best Buy are all opening Thanksgiving night before midnight. Many stores, including Kohl's and the Disney Store, are starting their sales a few days before Thanksgiving. Because retailers have started the holiday sales, we don't recommend limiting yourself to Black Friday.

Q: Well, I'm going to shop on Black Friday anyway. How do I prepare?

Text Only
Features
  • Miss Clinton County 2014 Wiebers crowned 2014 Miss Clinton County

    For nearly all of her life, Taylor Wiebers has dreamed of winning the title of Miss Clinton County.

    July 28, 2014 1 Photo

  • Meet Your Neighbor: JR Kuch takes the reins at Clinton High School

    Working as a high school helper during his senior year at North Scott High School, JohnRyan "JR" Kuch first stepped onto the path of teaching and administration.

    July 26, 2014

  • Evergreen job fair in the works

    The Clinton Regional Development Corp. and the Clinton Area Chamber of Commerce are lining up companies to participate in a job fair exclusively for the soon-to-be displaced employees of Evergreen Packaging.

    July 26, 2014

  • Zeiser photo 85 years a nun By Brenden WestAssistant EditorCLINTON — There are things you outlive over a lifetime.Sister Bertha Zeiser, 103, grew up in a Clinton County town that no longer exists (formerly known as Browns); the house she was born in is now a cornfield somewhere

    July 26, 2014 1 Photo

  • cleaning supplies Don't judge mothers with messy homes

    I was building shelves in my garage when a neighbor girl, one of my 4-year-old daughter's friends, approached me and said, "I just saw in your house. It's pretty dirty. Norah's mommy needs to clean more."

    July 25, 2014 1 Photo

  • Technology plays key part in battling police brutality (with VIDEO)

    Allegations of police brutality are nothing new -- as long as there has been law enforcement, citizens have registered claims that some officers cross the line. But in the last few years, the claims of excessive force are being corroborated with new technology from cell phone cameras, police dash-cams and surveillance videos. 

    July 24, 2014

  • Stewart McCaskill photo McCaskill settles into new role at shoe store CLINTON — An Oklahoma boy at heart, Stewart McCaskill is settling into Clinton and Brown’s Shoe Fit.The 35-year-old has worked with the Brown’s Shoe Fit company for seven years. His brother-in-law, who manages a Brown’s in Colorado, brought Stewart i

    July 24, 2014 1 Photo

  • Darth Vader is polling higher than all potential 2016 presidential candidates

    On the other hand, with a net favorability of -8, Jar Jar is considerably more popular than the U.S. Congress, which currently enjoys a net favorability rating of -65.

    July 23, 2014

  • Darryl Hogue mugshot Hogue will lead River Bend schools FULTON, Ill. — Nearly eight months after opening the search, the River Bend School Board has found a replacement for the retiring district superintendent Robert “Chuck” Holliday.Darryl Hogue, principal of Morrison Junior High School, in Morrison, Ill

    July 23, 2014 1 Photo

  • 7-22-14 water 2 Rotary Club donation gets water to Haitians CLINTON — Nine Haitian communities now have the blessing of clean water due to the work of local Iowa Rotary clubs, including Clinton’s, and the charity Water for Life.Water for Life Directors Joy and Leon Miller have been drilling wells for years as

    July 22, 2014 1 Photo

Clinton Herald Photos


Browse, buy and submit pictures with our photo site.

Facebook