The last item has gotten plenty of attention, but the reviews have been mixed.
The website Gothamist, for instance, said declared them “really meh.”
“I wouldn’t give up on the waffle taco,” Taco Bell’s Brandt stressed.
In the meantime, McDonald’s is firing a few volleys in response to the teasing from Taco Bell. The day after the first Taco Bell ad, it tweeted an image of its spokesclown kneeling down to pet a Chihuahua with the words, “Imitation is the sincerest form of flattery.”
The image, a reference to Taco Bell’s retired mascot, got nearly 3,000 retweets.
The two chains aren’t alone in trying to capitalize on the growing breakfast category. Starbucks also revamped its breakfast sandwiches in hopes of driving up sales. And the CEO of Sonic recently said on CNBC that convenience stores are posing greater competition with stepped-up breakfast offerings.