NEW YORK —
In the past four years, sales of 100-calorie snack packs of Oreos have plummeted 72 percent, according to IRI. Parent company Mondelez International Inc. also has pruned varieties from its 100-calorie lineup and now offers only four.
Mondelez spokesman Richard Buino said the company is focusing on healthy snacks that are about "more than an arbitrary calorie amount."
Frito-Lay also made its last shipment of 100-calorie pack Cheetos and Doritos this past summer. The chip maker's new "ready-to-go" packs still have about 100 calories, but the trait is no longer advertised on the bag's front.
The sales declines for diet brands are a reminder that what's in vogue today may also eventually be seen as marketing gimmicks.
In fact, Miller-Kovach of Weight Watchers points to a pitfall: The belief that a food is wholesome is sometimes used to justify eating too much, she said — in other words, consuming too many calories.
"Just because something is simple doesn't mean it's going to give you your desired weight loss," she said.