The Clinton Herald, Clinton, Iowa

Lifestyles

March 22, 2013

Slate: Facebook is making you buy things

PALO ALTO, Calif. — This is a story about advertising on the Web. Specifically, it's about ads on Facebook, a hugely popular free service that's supported solely through advertising, yet is packed with users who are actively hostile to the idea of being marketed to on their cherished social network.

Considering all of this, the best place to start is with your primary concern about Web ads. This is what I hear from readers every time I write about the online ad economy, especially ads on Facebook: "I don't know how Facebook will ever make any money — I never click on Web ads!"

And that's not all. You've checked with your friends and relatives. No one you know has ever intentionally clicked on a Web ad. OK, once, years ago, a co-worker told you about a guy who knows a guy who tapped an ad on his phone. True story! But don't worry. People close to the situation dismissed it as a one-time deal. The guy wasn't trying to tap the ad; he just had really fat fingers. He felt really bad about it afterward, too.

So, the question persists: How does Facebook expect to become a huge business if most people you know never click on ads?

The answer is surprisingly obvious. It's a fact well-known to advertisers, though it's not always appreciated by people who use Facebook or even by folks in the Web ad business: Clicks don't matter. Whether you know it or not — even if you consider yourself skeptical of marketing — the ads you see on Facebook are working. Sponsored messages in your feed are changing your behavior — they're getting you and your friends to buy certain products instead of others, and that's happening despite the fact that you're not clicking, and even if you think you're ignoring the ads.

Text Only
Lifestyles
  • Screen shot 2014-04-11 at 4.49.09 PM.png Train, entertain your pets with these 3 smartphone apps

    While they may not have thumbs to use the phone, pets can benefit from smartphone apps designed specifically for them.

    April 13, 2014 1 Photo

  • Alternatives available for addicts DEAR ANNIE: I enjoy reading your column and agree with most of your advice, including your recommendations when it comes to handling alcohol addictions and binge drinking. I do not work in this field, but I've seen alternatives to AA that may be more

    April 12, 2014

  • Peace Soup Peace Soup completes 7th year CLINTON -- Peace Soup concluded its seventh year this week. Peace Soup was held for five Tuesdays during the Lenten season. The series for 2014, "Interfaith Connections to Peace," featured the topic of Christianity. Elizabeth Liggett, pastor at St.

    April 12, 2014 1 Photo

  • Milkweed plants Raising awareness of milkweed MAQUOKETA -- The Hurstville Interpretive Center will attempt to raise public awareness about milkweed plants. The center is holding a plant sale for area residents to try to include more milkweed plants in the region for monarch butterflies. The sale

    April 10, 2014 1 Photo

  • Women's club extends sale CLINTON -- The Clinton Women's Club has extended the deadline for the group's annual silent auction. The deadline for bids is through Saturday for the purse and bag silent auction at the George Curtis Mansion, 420 Fifth Ave. South. During this past w

    April 9, 2014

  • Churches band together CLINTON -- Downtown churches will participate in the annual Way of the Cross next week. The 17th annual event will be held April 18 in downtown Clinton, signifying Good Friday. The community is invited to join in this event. Individuals may participa

    April 9, 2014

  • RV to take university 'mobile museum' on road IOWA CITY (AP) -- A 38-foot-long recreational vehicle sponsored by the University of Iowa will soon travel Iowa promoting the state's rich history. The Mobile Museum is expected to make its inaugural appearance in Fort Dodge this weekend, and stops i

    April 8, 2014

  • Woman's event at dealership CLINTON -- Clinton's Harley Davidson motorcycle facility will host a women's event this month. The Ladies Only Garage Party will be held from 5 to 7 p.m. Saturday, April 26, at Clinton Harley-Davidson, 2519 Lincoln Way. The Garage Party is a way for

    April 8, 2014

  • Plunge for Landon Community taking a dive for young cancer patient KANSAS CITY, Mo. -- Being told to "go jump in a lake" is usually a snarky kiss-off. But it's become a heartwarming call-to-action for a Missouri community whose effort to help the family of a 5-month-old boy with cancer has inspired thousands across

    April 7, 2014 1 Photo

  • Pot of Gold Funding education CLINTON -- Residents are invited to test their luck and knowledge later this month at a fundraiser for Prince of Peace Schools. For more than 10 years, the Pot O' Blue and Gold Raffle has been one of the major fundraisers for the district. With Princ

    April 7, 2014 1 Photo

Elections
Front page
Clinton Herald Photos


Browse, buy and submit pictures with our photo site.

Poll

Should the city of Clinton appeal the open records violation ruling that will cost taxpayers $40,600?

Yes
No
     View Results
AP Video
Olympics 2014
Featured Comment
Featured Ads
Blue Zones Project
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.