The Clinton Herald, Clinton, Iowa

Lifestyles

February 13, 2013

Slate: An app as sweet as Godiva

WASHINGTON — Everything about the online world encourages sharing — share your recent purchase on Amazon, share your dining experience on Yelp, share your thoughts about Beyoncé on Twitter. But what about the things you would rather not share with everyone in your social network, such as the cheesy pet name you call your boyfriend or the startlingly high number of romantic comedies your wife forced you to watch on Netflix last month?

There is an app for that. In the past year, several "couples apps" — with names like Duet, Avocado and Couple — have come to market, promising to "bring the romance back to one-on-one messaging" by creating a social network of two. One leader in the market, Between, launched in South Korea last year and has already been downloaded 1 million times. Anyone who has endured watching couples shamelessly canoodle on Facebook or Twitter should be relieved. These apps promise to do for digital intimacy what the automobile did for analog couples in the 20th century — create opportunities for on-the-go private interactions in an otherwise transparent world. Like the road to true love, the apps that offer to track it do not always run smoothly.

Couples apps are part of a movement away from promiscuous sharing online to sharing more exclusively. Like Glassboard, a social network for small groups that positions itself as an alternative to Facebook, couples apps emphasize privacy, intimacy and the need to humanize our digital interactions by scaling them down. In the two-person domain of the couples app, no one will stumble across pictures of ex-boyfriends or ex-girlfriends. Sappy messages, flirty texts, and risqué pictures remain safe from the prying eyes of employers or judgmental relatives.

But reimagining the online world as an intimate space can be a tough sell, as Facebook discovered last year when it made intimate sharing compulsive by generating "couples pages" for its users. The pages, whose privacy settings can be tweaked but which cannot be deleted, display everything posted or tagged on Facebook by you and the person you have designated as your significant other. Not all users were happy to see their romantic partnerships curated by Facebook's algorithms. ("I want to vomit," one blogger wrote.)

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Lifestyles
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  • Friend of the Fair Two honored as 'Friends' MORRISON, Ill. — The Whiteside County Fair recently announced its 2014 Friend of the Fair. Paul Vock and Dan Heusinkveld are this year’s honorees. The two men have been involved with the fair for decades.Vock started with the fair in 1971 as the Heav

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  • Bice Nurses earn Daisy awards

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    July 22, 2014 2 Photos

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    July 19, 2014

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  • Minnick Ashford director appointed to commission CLINTON —The Ashford University campus director has been appointed to a volunteer commission.Charlie Minnick, vice president/campus director of Ashford University, has been appointed by Iowa Gov. Terry Branstad to the Iowa Commission on Volunteer Ser

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  • Summer lunch menus (July 21 to 25)

    Summer lunch menus at Jefferson and Bluff Elementary Schools, and Generations Area Agency on Aging

    July 17, 2014

  • Ax throw, log climb at Adirondack lumberjack class PAUL SMITHS, N.Y. — Ax throwing is encouraged in lumberjack class. It’s also OK to dump your classmate in the lake — as long as you’re both frantically trying to stay upright on a floating log.The annual Adirondack Woodsmen’s School is being held thi

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  • Locally-grown foods look to bigger business

    Once a niche business, locally grown foods aren't just for farmers markets anymore.

    July 16, 2014

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