They say they are shocked by some of the misperceptions about agriculture on the Internet, like the assumption that most cattle operations are so-called “factory farms.”
At the same time, they realize they are somewhat powerless in the conversation.
John says he stopped using growth hormones in his cattle. “We don’t do it because we don’t want to have to explain how we do it,” he says.
Many farmers are taking that a step further and taking advantage of the consumer trends — labeling foods as natural or local.
“It’s the first time any of us have seen anything like this,” says Ken Colombini of the National Corn Growers Association. “The more that kind of demand builds, the more we’re going to have to change what we’re doing.”