Most Wal-Mart stores are open 24 hours, but the world’s largest retailer started its holiday shopping sales events at 6 p.m. on Thanksgiving, two hours earlier than last year. Wal-Mart said that customers bought 2.8 million towels, two million TVs, 1.4 million tablets, 300,000 bicycles and 1.9 million dolls.
Rival Target, which opened at an hour earlier this year at 8 p.m. on Thanksgiving, also said that traffic starting in the early morning hours of Thanksgiving on Target.com and at its stores later in the day was “strong.”
Terry Lundgren, Macy’s CEO, said “so far, so good” referring to the overall holiday shopping season. The 15,000 people who showed up for the opening of the flagship store was the most ever, up from 11,000 last year.
“It’s unbelievable,” he said. “Clearly people are in the shopping mood.”