NEW YORK —
Other celebrities have signed on as paid e-cig endorsers, including co-host of "The View," Jenny McCarthy, and actor Stephen Dorff, both of whom push Blu, a big player in e-cigs that was recently bought by Big Tobacco's Lorillard.
Dorff, who took up smoking 20 years ago, stuck to Blu's talking points in a recent interview. He described how vaping offers him the freedom to smoke where regular cigarettes are frowned upon.
But wouldn't his loved ones like to see him quit nicotine for good?
"Ah, probably yeah," laughed Dorff, "but there's a lot of bad things in the world, you know. The one thing that I've always enjoyed is smoking. I consider myself a smoker."