Finally, after years of negativity, good things are happening in the newspaper industry.
The death of newspapers has been a constant theme spewed by television stations, blogs and newspapers themselves for years. But recently, some good news has surfaced, giving many in the newspaper business hope that things are turning in the right direction.
Circulation is up as a whole for many newspapers and content is getting better. One of the ways newspapers are weathering this latest storm in their industry is through cooperation, something the Clinton Herald has been entrenched in during the last couple of weeks.
As I’m sure you’re aware, the look of our newspaper has changed since the beginning of April. That’s because we’ve encountered a major transition since late March.
A common theme around the nation for the last few years has been the advent of design hubs for newspapers. This is where one large newspaper designs not only its own product, but several other sister newspapers as well. That is where the Herald fits in during this latest change.
We no longer paginate the newspaper at the office. Our sister newspaper, the Traverse City Record-Eagle, in Traverse City, Mich., now handles those duties for us.
That is why you’re seeing a few changes. The type size is the same, but the look is different than many readers have become accustomed to when opening the Herald.
They have their own style, and so far, many of the elements that are new have made our newspaper more attractive. They’re also utilizing many elements that we’ve use in the past.
Like any transition, there have been bumps. Communication is the biggest hurdle, and while it’s gotten much better since the beginning, there are still wrinkles to iron out.