The Clinton Herald, Clinton, Iowa

Opinion

April 19, 2013

Readers, Herald adjusting to changes

(Continued)

We still direct them where stories should be located, what pictures to use and what headline should accompany each story. With all that information being sent to a different time zone, some things get lost in translation. But we’re working to improve that, and since the advent of this change, major issues have been fixed.

For the reader, this change will only lead to good things in the future. For the past five years, almost every waking moment I spent at work was used for designing. I read stories, placed them on the page and then constructed a puzzle each afternoon and morning, to get the text to fit into our newspaper.

That doesn’t happen anymore. Three-fourths of my day is now used for reading content and relaying information to our design hub. That gives me more time to devote to what I enjoy most about this business — telling stories and informing the public.

This is where the reader truly benefits. You’ve told us numerous times that you want more local content. Over the past year, we’ve delivered that, giving you local stories pretty much throughout our newspaper on a daily basis.

That will only get better once everything is running smoothly (which becomes closer to reality every day). Reporters will still be expected to produce local content, but now editors will have more time to focus on stories that may take a little longer and need more time than a typical meeting or feature story.

As we continue through this new terrain, I ask for patience. Give the new look a chance, and in the end, you, the reader, will be the biggest benefactor.

Scott Levine is the Associate Editor of the Clinton Herald. He can be reached at scottlevine@clintonherald.com.

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