The Clinton Herald, Clinton, Iowa

Opinion

July 10, 2012

Multiple platforms available for local news

CLINTON — News happens at all times of the day, regardless of deadlines and print times.

Thanks to the development of the Internet and mobile devices, news is now available at all times of the day, virtually as soon as it breaks.

At the Clinton Herald, we take advantage of multiple mediums to get the latest news to you.

History

For almost 15 years, newspapers have juggled utilizing the print and digital realms to deliver information. Over the years, with the advancing avenues of Internet websites devoted to news, it has become important for not only large newspapers to break news first, but for smaller ones, like the Herald.

Because of this shift, we have been proactive when it comes to posting breaking news.

How we use the internet

When something happens, like a robbery or shots fired in town, we may not get that information in time for the print edition. Instead of waiting up to 24 hours before letting readers know about the events, we publish the story right away on our website, ClintonHerald.com.

These stories will always be published toward the top of the page so they can be found quickly and easily. Updates to stories will be added and denoted as they are received.

We also utilize Facebook to announce breaking news throughout the day. When you like us on Facebook at Facebook.com/ClintonHerald, these updates will appear in your newsfeed.

This is just another way we work hard to keep you informed.

The news process

From there, we hone the story, work on the details and get it ready for the print edition the next morning, giving our valued subscribers even more information than we would have had the previous morning.

This news gathering technique is similar to how we approach meetings and events. By going this route, it ensures that readers can get information regarding Clinton and surrounding areas first at ClintonHerald.com, and then read a more detailed version in the print product, which also features countless stories every day involving people, places and events in the area.

We pride ourselves on being the first and most consistent news source in the area when it comes to Gateway area headlines.

Importance of our print product

Unlike some other news outlets, we don’t post all our content on our website, so buying the print product is still essential. (Or read the full print product online with our e-edition.)

Although the fastest news happens on the Internet, many community features, including the Camanche / Fulton page, cops and courts activity, local education news and more can only be seen every day in the Herald.

We recommend our readers check ClintonHerald.com throughout the day for not only late-breaking news, but for daily stories, features, special content and sports. As mentioned earlier, there are plenty of stories that don’t make it on page 1A, but still should be mentioned on other platforms.

This gives us another opportunity to showcase a feature story about an interesting person or provide recipes for food-lovers on the web.

Interactions welcome

We also invite our Facebook fans to interact with us and each other. You can like, share and comment on all of our posts. We love to read your opinions and will try to answer your questions as quickly as possible.

This gives us the opportunity to discuss issues with readers, which is what a community newspaper is all about. We deliver the news for you, so if you want to comment on the news of the day, or let us know about an event or news tip that we should know, log on to Facebook.com/ClintonHerald.

Get text alerts

Along with Facebook, we also use our new text alert system, TextCaster, to send out breaking news updates. When you sign up for our text alerts, you have the option of receiving breaking news via text message.

No matter what platform you choose, whether it’s everything we offer or just one, our staff will be here each day to keep you informed of what’s going on in the community.

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With the Clinton County Justice Coordinating Commission and the Clinton County Board of Supervisors discussing proposals to construct a new jail, do you think the time has come for Clinton County to construct such a facility?

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