The Clinton Herald, Clinton, Iowa

Top News

November 20, 2012

Herald Blogs: Our newest online feature

If you've been keeping up with the Clinton Herald lately, you've noticed that we have been on a mission to expand our online offerings.

We don't want to simply present you with the news, we want to deliver it to you first, in the places you most often are. And because our print edition is subject to deadlines, and print and delivery times, it's not always the best outlet.

Recently we've been developing an attitude of "digital first." When news breaks, we turn to ClintonHerald.com, Facebook and our text alert system to deliver news to you as it happens. No more waiting for tomorrow's paper or relying on neighborhood hearsay. Now you can get reliable breaking news at your fingertips.

Along with "digital first," we've also been looking at ways to offer you new and varied content on our digital platforms. This has included the creation of our e-edition, publication of fresh online-only content, and expansion onto popular social sites.

Add to our growing list of fresh online-only content our newest feature: blogs.

Our blog feature is brand new (as in we just added it to the website today), and therefore not exactly brimming with content just yet. But we are excited about growing the content with help from staff bloggers, as well as contributing writers.

If you know anything about blogs, you know the term can loosely apply to just about any personal website out there. Here at the Herald, we like to get a little more specific. Our blogs will be personal perspectives on a wide range of topics. Written like columns, yet at times less formal, blogs are first-person narratives on anything from the latest issues facing the city of Clinton, to tips on topics like cooking, gardening and fitness.

We hope to offer you all this and more, which is where you come in. As with everything we publish, we welcome your feedback. Now more than ever, we look at our relationship with our readers as less of a supply and demand, and more of an opportunity to share. So let's think of this as an ongoing conversation, one that involves the sharing of thoughts and ideas through mediums like our discussion tool (located in the right column on every article and blog we post) and our Facebook page.

I have already enjoyed interacting with some of you via Facebook, and I look forward to continuing that here. This blog, The Social Herald, will be exploring social media and networking topics, while also keeping you up-to-date on changes to our digital content offerings (just like this post). I will do my best to answer all questions and explore the challenges and opportunities of social media with you.

---

Elise Loyola is a digital content editor for the Clinton Herald, as well as its parent company, CNHI. She has been employed with the Herald since 2011. Contact her at eloyola@clintonherald.com and find her on Twitter @EliseLoyola.

Text Only
Top News
  • treadmill-very-fast.jpg Tax deduction for a gym membership?

    April marks another tax season when millions of Americans will deduct expenses related to home ownership, children and education from their annual tax bill. These deductions exist because of their perceived value to society; they encourage behaviors that keep the wheels of the economy turning. So why shouldn't the tax code be revised to reward preventive health?

    April 15, 2014 1 Photo

  • Allergies are the real midlife crisis

    One of the biggest mysteries is why the disease comes and goes, and then comes and goes again. People tend to experience intense allergies between the ages of 5 and 16, then get a couple of decades off before the symptoms return in the 30s, only to diminish around retirement age.

    April 15, 2014

  • Lindley, Tom.jpg Wildcats aren't champs but we're all still watching Calipari

    Kentucky coach John Calipari is a college basketball phenom for his ability to knit together championship-caliber teams of freshmen. How long will Calipari's success last as other coaches catch on?

    April 15, 2014 1 Photo

  • US anti-Semitic attacks down before Kansas deaths

    A group monitoring anti-Semitic attacks in the U.S. cautiously noted a sharp decline in such incidents less than two weeks before the fatal shootings over the weekend outside two Jewish sites in suburban Kansas City.

    April 15, 2014

  • bomb1 VIDEO: A year after marathon bombing, Boston remains strong

    The City of Boston came together Tuesday to honor those who were injured and lost their lives at the Boston Marathon on the one-year anniversary of the bombing. While the day was sure to be emotional, those affected by last year's race are showing they won't let the tragedy keep them down.

    April 15, 2014 1 Photo

  • 5 Things to Know about Tax Day

    The deadline for filing taxes is midnight Tuesday. Here are five things to consider as the deadline nears.

    April 15, 2014

  • 13-year-old accused of bringing gun to school

    An 8th grader at a suburban Chicago middle school was charged with aggravated unlawful use of a weapon after a loaded handgun was found inside his locker.

    The gun was discovered Monday afternoon in the 13-year-old's locker at Washington Middle School in Aurora.

    April 15, 2014

  • Iowa regulators to hold forums on investment scams

    Iowa's insurance commissioner has scheduled forums in Cedar Rapids and Davenport to educate the public on how to avoid investment and insurance scams.

    Insurance Commissioner Nick Gerhart said a May 1 forum and panel discussion at The Hotel at Kirkwood Center would be limited to the first 210 respondents. A similar event is scheduled June 5 in Davenport.

    April 15, 2014

  • 10 Things to Know for Today

    Your daily look at late-breaking news, upcoming events and the stories that will be talked about today:

    April 15, 2014

  • 4-15-14 13-Photo, Masters Bubba more than local hero? AUGUSTA, Ga. -- He plays a sexy game of golf, owns two green jackets and -- in what constitutes a show of major respect in these parts --Bubba Watson made rabid Georgia Bulldog fans take a break from spring football to watch some golf this weekend. A

    April 15, 2014 2 Photos

AP Video