The Clinton Herald, Clinton, Iowa

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February 12, 2013

Start now for spring selling season

(Continued)

WASHINGTON —

Once you've cleaned out, you may need a storage unit to hold items until moving day, she adds.

You have to be ruthless, says Caroline Carter, owner of Done in a Day, a professional staging company in Bethesda, Md. Perhaps you have lovely china displayed or a world-class book collection, but chances are "they're a distraction for buyers."

It's important for buyers to be able to see themselves, not the current owner, in the home, Carter says.

Make repairs.

The Frenches renovated their one-bedroom den condo when they bought it in 2007. They had reselling in mind, adding a window to give the den a source of natural light, reconfiguring the kitchen and foyer, and adding more storage.

"We wanted to make it as functional as possible, keeping it flexible for the next owner, too," Anya Landau French says.

But renovations don't have to be that extensive. Carter says sellers can make easy, quick updates.

Some changes that can have a big impact are installing new carpet, replacing hardware and pulls on kitchen cabinets and bathroom vanities, reglazing bathtubs and replacing medicine cabinets.

"People tend not to have enough lighting," says Valentino. Clients may balk at spending several hundred dollars on recessed lighting, "but you get the money back."

New kitchen appliances are also often a good investment, Carter says.

"Buyers want clean, organized and move-in ready," she says. "A buyer will often overestimate how much it is to do these repairs."

Some experts say neutral paint and decor are best. But others argue that a little personality goes a long way.

"Another agent might tell you to repaint your red dining room walls, but I say if it looks good, keep it. At the end of the day, among the three-bedroom townhouses, at least you'll be remembered as the one with the red walls," says Ray Gernhart, associate broker with Re/Max.

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