The Clinton Herald, Clinton, Iowa

Top News

February 6, 2013

Monopoly fans vote to add cat, toss iron tokens

PAWTUCKET, R.I. — Scottie dog has a new nemesis in Monopoly after fans voted in an online contest to add a cat token to the property trading game, replacing the iron, toy maker Hasbro Inc. announced Wednesday.

The results were announced after the shoe, wheelbarrow and iron were neck and neck for elimination in the final hours of voting that sparked passionate efforts by fans to save their favorite tokens, and by businesses eager to capitalize on publicity surrounding pieces that represent their products.

The vote on Facebook closed just before midnight on Tuesday, marking the first time that fans have had a say on which of the eight tokens to add and which one to toss. The pieces identify the players and have changed quite a lot since Parker Brothers bought the game from its original designer in 1935.

Rhode Island-based Hasbro announced the new piece Wednesday morning.

Other pieces that contested for a spot on Monopoly included a robot, diamond ring, helicopter and guitar.

Fans from more than 120 countries voted.

“We put five new tokens out for our fans to vote on and there were a lot of fans of the many different tokens, but I think there were a lot of cat lovers in the world that reached out and voted for the cat to be the new token for Monopoly,” said Jonathan Berkowitz, vice president for Hasbro gaming marketing.

The online contest to change the tokens was sparked by chatter on Facebook, where Monopoly has more than 10 million fans. The initiative was intended to ensure that a game created nearly eight decades ago remains relevant and engaging to fans today.

“Tokens are always a key part of the Monopoly game ... and our fans are very passionate about their tokens, about which token they use while they play,” Berkowitz said.

Monopoly’s iconic tokens originated when the niece of game creator Charles Darrow suggested using charms from her charm bracelet for tokens. The game is based on the streets of Atlantic City, N.J., and has sold more than 275 million units worldwide.

To make the game relevant to fans abroad, the names are changed to well-known streets in when it is introduced to a new country.

The other tokens are a racecar, Scottie dog, a shoe, thimble, top hat, wheelbarrow and battleship. Most of the pieces were introduced with the first Parker Brothers iteration of the game in 1935, and the Scottie dog and wheelbarrow were added in the early 1950s.

“I’m sad to see the iron go,” Berkowitz said. “Personally, I’m a big fan of the racecar so I’m very relieved it was saved but it is sad to see the iron go.”

The social-media buzz created by the Save Your Token Campaign attracted numerous companies that pushed to protect specific tokens that reflect their products.

That includes garden tool maker Ames True Temper Inc. of Camp Hill, Penn., that spoke out in favor of the wheelbarrow and created a series of online videos that support the tool and online shoe retailer Zappos which pushed to save the shoe, Berkowitz said.

“We’ve even had some companies like Jolly Time Pop Corn reach out and petition to have a popcorn token added to the game, even though that’s not one of the new five tokens,” he said.

Versions of Monopoly with the new token will come out later this year.

___

1
Text Only
Top News
  • Study: Diabetic heart attacks and strokes falling

    In the midst of the diabetes epidemic, a glimmer of good news: Heart attacks, strokes and other complications from the disease are plummeting.

    Over the last two decades, the rates of heart attacks and strokes among diabetics fell by more than 60 percent, a new federal study shows. The research also confirms earlier reports of drastic declines in diabetes-related kidney failure and amputations.

    April 17, 2014

  • Let the (real) games begin: It's NBA playoff time

    Finally, the NBA playoffs are set.

    It took the entire season to fill out those brackets.

    Overtime thrillers in Memphis and Charlotte, a go-ahead dunk in Oklahoma City to win a game and cap another scoring title for Kevin Durant, plus some good old-fashioned disinterest by Brooklyn ... all that, and more, on the final night of the season was needed before the eight conference-quarterfinal matchups in this season's NBA playoffs could be decided.

    April 17, 2014

  • Oklahoma gay-marriage case before US appeals court

    Lawyers for two Oklahoma women and the county clerk who would not give them a marriage license go before a federal appeals court with a familiar question for the judges: Did the state's voters single out gay people for unfair treatment when they defined marriage as a union between one man and one woman?

    April 17, 2014

  • Fake Peoria mayor Twitter account prompts raid

    Police officers trying to find out who was behind a fake Twitter account set up in the name of Peoria's mayor have raided a home, seizing computers and phones and hauling several people in to be questioned.

    Tuesday's raid was carried out by seven plainclothes officers even though Twitter had suspended the account several weeks ago, the (Peoria) Journal Star reported. Three people at the home were brought to a police station to be interviewed, as were two other people who were met by police at their workplaces.

    April 17, 2014

  • Illinois medical marijuana rules drop gun language

    Controversial language has been removed from proposed Illinois medical marijuana rules that would bar legal gun owners from becoming cannabis-using patients.

    A person close to the rule-writing process confirmed the wording has been dropped from draft regulations expected to be published this week. The person spoke on the condition of anonymity until the rules are officially published on Friday.

    April 17, 2014

  • Iowa board boss cites pressure from administration

    The chairman of the state's Public Employment Relations Board says aides to Gov. Terry Branstad pressured the board to hire a friend of the administration.

    The Des Moines Register reports that the pressure was part of the administration's effort to stack the deck against public employee complaints.

    April 17, 2014

  • Mankato.jpg Players protest rehiring of fired Minnesota coach

    The University of Minnesota-Mankato football team Wednesday boycotted the fired head coach who won his job back in an arbitrator's ruling last week, nearly two years after fighting accusations of child pornography and other misconduct.

    April 17, 2014 2 Photos

  • 10 Things to Know for Today

    Your daily look at late-breaking news, upcoming events and the stories that will be talked about today:

    April 17, 2014

  • CCC Veterans Association host 'Honor Flight' showing CLINTON -- The Clinton Community College Student Veterans Association will be host a public showing of the Honor Flight Movie at 6 p.m. Thursday, May 8. The movie will be shown at Clinton Community College Auditorium, 1000 Lincoln Blvd., Clinton. The

    April 17, 2014

  • 4-17-14 Trees forever photo 2 Let it grow (with Video)

    CLINTON - A new generation of trees will be planted by a young generation of Irish. Wednesday during class, Lisa Golden's Prince of Peace Prep third-graders continued their year-long biology education with the help of Clinton's Trees Forever organiza

    April 17, 2014 2 Photos

AP Video