“In the past we’ve put the bulk of our efforts into Black Friday and we’ve seen that Saturday has been gaining some momentum,” Cassidy said. “So, this year for the first time we’ve put together a coupon flyer for Small Business Saturday, to kind of piggy back the (national) marketing efforts.”
While other area businesses may not be doing much to advertise for Small Business Saturday, they are doing their part to offer savings and promotions to the loyal customers who support their small businesses.
Paul’s will offer a special promotion today with a 20 percent discount on any item in the store for customers who redeem the coupon, a special they usually reserve for Christmas.
Whether shoppers search for sales and discounts, or just take part in celebrating locally owned businesses, one thing is for sure — Small Business Saturday is a good time to be an independent business owner.
“Small businesses are the backbone of our country,” Cassidy said. “There’s been a lot of backlash with these big stores moving their Black Friday sales to Thanksgiving Day and I think that might lend to benefit small businesses, because the majority of those businesses are not open on Thanksgiving. I think people see that as these business owners are letting their employees go home and spend Thanksgiving with their families, so I think that’s more of a reason people want to come out and support them on Small Business Saturday.”