CAMANCHE -- The lobby of 1st Gateway Credit Union in Camanche was unusually busy Friday afternoon, for a good reason -- and a good cause.

It was the culmination of a fundraising campaign for Junior Achievement, a program which visits local schools and teaches young students financial literacy.

This wasn't just any fundraising campaign, however. For this one, 1st Gateway staff and the Camanche-area community got creative. Members of the community could donate for specific staff members to receive a pie in the face.

The campaign generated $1,100 for the program.

The top three earners took center stage Friday for their sweet (or maybe not so sweet) payoff, receiving the well-deserved pie to the face. Callie Hilgendorf, Lisa Steines, and Lance Blinkinsop were on the receiving end.

"We came up with the pie-in-the-face idea with hopes of getting $300 in pledges, and we obviously surpassed our goal," 1st Gateway Marketing Coordinator Kelsay McCausland said Friday.

The fundraiser also includes the Junior Achievement Bowl-A-Thon, set for today with two sessions running from 1 to 3 p.m., and 3:30 to 5:30 p.m. The event is the organization's largest fundraiser, which contributes to the group's overall goal of teaching financial literacy, work readiness and entrepreneurship beginning at a young age all the way through high school.

According to the organization, more than 2,700 K-12 students in Clinton County alone would benefit from Junior Achievement initiatives this school year.

Friday, McCausland said that with the tremendous success of the pie-in-the-face donation contest, the first of its kind for the Camanche branch, the group could "definitely see themselves doing it again next year."

McCausland said the fundraiser involved a heavy presence of social media, such as Facebook, Twitter, and Instagram, generating interest. Local customers of the branch could also transfer money from their own accounts at the branch in to different funds for the campaign.